About Us

About Royal Furnishers

Royal Furnishers Limited, one of the most prominent retail furniture companies in Dar es Salaam, is closer to your doorstep than you think. We are best known for our high quality, exclusive furniture and home audio & appliances.

Exclusivity, Quality, Selection and Service are the four cornerstones to our business model. They are the basis for every decision we make and the guiding principles to our mission statement. In February, and again in December 2020, decisions were made to merge our two satellite branches located on Bibi Titi Mohammed & Bagamoyo Roads respectively, with our Mega Showroom on Nyerere Road.

This was pure business decisions based on feedback from customers that the showroom sizes did not allow for choice and large selection of goods, with said customers eventually ending up at our Nyerere Showroom to make purchases. These mergers enable us now to offer the best possible service with the widest selection of furniture to all customers frequenting our Nyerere showroom!

Since the inception of Royal Furnishers way back in 2003, our objective was not to get involve in a price war with our competitors, but instead dedicate ourselves in providing consumers not only with exclusive furniture, but also quality, value for money products. We offer a wide selection of Home & Office furniture, Decorative Accessories, Carpets and much, more. We are also the sole authorized dealer for Diplomat Safes as well as ComfiSleep Mattresses & Divans.

Royal Furnishers has become well known and appreciated, not only for its stylish designs and quality of its products and services, but also the commitment and focus on excellence in everything we do. Testimony to the aforementioned, Royal Furnishers Ltd has been awarded Superbrands Status in East Africa for 2015/6, reaffirming to audiences our status as a brand of quality, reliability and distinction!

Our customers can be confident that they have authentic, quality, value-for-money furniture when purchased from Royal Furnishers, with exclusive designs for those who appreciate the best, and for those who can accept no less, an opportunity to invest in luxury living they can afford!

Our Mission

Lead the industry by satisfying our customers’ needs and expectations through the delivery of consistent, acceptable products and services, which will be achieved through:

• innovation in everything we do
• continuous and consistent development and optimization of customer relationships based on sound levels of service, values, ethics and business principles
• ongoing development of our people and
• continuous enhancement of management and leadership skills

Our Vision

To be the Class leader in our fields of expertise!

Our Core Values

• Extreme customer-focus in regards to service and support
• Fairness and integrity when dealing with business partners and customers
• Continuous self-improvement and achievement of personal excellence
• Accountability for quality of work to business partners, co-workers and customers
• Individually and/or collectively understanding, accepting and valuing the different backgrounds, cultures, personal preferences and competencies of people
• Performance driven with the individual and collective commitment from all staff

Updated: 01 January 2021